The Relationship Business Model is based on layers of trust - between the small scale grower and the processor and between the consumer and the processor. Direct Trade with the small scale farmer, eliminating the middleman, is the foundation of the relationship business model.
The Relationship Business Model reassures the buyer about the high quality of the product and the producer that sustainable income is being directed to the farmers and their families.
For me there is something very satisfying about being able to trust people – rather than corporations.
